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Whether for a non-profit or other type of organization—or on the state and federal level—environmentalists celebrate their love for the outdoors every day at work by protecting the resources in which they love to play. But becoming an environmentalist can come in many shapes and sizes. Lawyers, fundraisers or grant writers, researchers, lobbyists With businesses going green, enviro-moral professional planners and architects interested in the outdoors and preserving resources are in demand. These jobs are challenging and require some brain-power—but the paychecks are big and sense of moral accomplishment even greater. This is a hardcore job.

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In the modern world, technology enables us to exercise a level of creativity in outdoor advertising that would Lookin for an outdoors type been impossible only a few years ago, and there are more types of Out Of Home Media OOHM available now than ever before.

In the modern commercial landscape, creative marketing professionals are only really limited by budget, imagination, and their awareness of the tools available to them. Understanding the various channels that can be used, their purposes, and the contexts in which they are most effective is crucial to ensuring the success of an OOHM campaign.

With both traditional and more innovative types of outdoor advertising available, making the right choice as a business requires some insider knowledge. Here then are some of the most valuable types of outdoor advertising:. Billboard advertising is one of, if not the most recognisable mediums synonymous with OOHM.

These large posters came into common usage all the way back in the early 19th century, and have remained one of the most popular forms of outdoor advertising ever since. While the materials used to construct and print these adverts have changed and evolved, the basic concept of a large printed advertisement — positioned prominently in the public eye — is a cornerstone of the OOHM marketplace. Billboards offer marketers and advertisers a wide degree of flexibility in their campaign, and are available in all kinds of sizes, and in all kinds of places.

Billboards are often situated along roides on bridges or independant stands and in proximity to areas of high footfall, such as shopping centres, stadiums, and city centres. This is a fairly broad description, and as such, the types of billboards available include:. Static billboards: Such as the ones typically seen on a roide. Mobile billboards: These are transported on the back of a vehicle such as a car or bicycle.

What are the different types of outdoor advertising?

Digital billboards: LED screens that allow digitally animated advertisements to be displayed. Within each of these sub- there are countless individual options available.

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Billboards can come in almost any shape and size, can be hand-painted, printed graphically, or managed digitally, and they can be rented for varying amounts of time. Billboards usually form one element of an integrated advertising campaign, and their bold and instantly recognisable format suits campaigns with a strong, simple message.

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This type of outdoor advertising is particularly beneficial for raising awareness of a brand, product, or promotion — and their ubiquitous presence and relative cost-efficiency means they can be used as a galvanising force in all kinds of campaigns. Some of the most common and recognisable types of point of sale advertising include:. Adverts above containers : A simple visual poster or aid situated above a basket, cooler, or other container full of the promoted product. Branded display stands: Printed and branded display stands, made of materials ranging from cardboard to fully printed perspex.

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The products, brands, and promoted items are carefully chosen to be of interest to the specific buyer — for instance, shoe polish and laces at the checkout of a bootmaker. The use of point of sale campaigns is also particularly beneficial to brands or marketers promoting a product that is currently discounted, or that is a limited or special edition. Another immensely popular and successful form of OOHM, retail advertising takes place specifically in or around retail environments, such as stores and shopping centres.

In recent years, improvements in printing technology have expanded the options that are available to marketers and advertisers, from simple printed adverts to more memorable displays that leave a lasting impression. Retail advertising often promotes businesses in proximity to the environment in which the adverts are situated such as a store with an outlet in a shopping centreand entices customers to visit their premises. Retail environments such as malls also provide ample space for large-scale displays by prominent brands, with more elaborate advertisements now a common sight.

Retail advertising takes many forms, and can be applied on many scales, making it a viable option for businesses of all sizes and budgets. Some of the most effective and prominent types of retail advertising include:. Lift graphics: T hese are printed to vinyl and adhered to the surface of lift doors, allowing for creative and memorable two-part Lookin for an outdoors type des.

Floor graphics: Floor graphics are adhered to the floor of a retail environment, allowing marketers to creatively provide an immersive advertising environment. Mall media: Refers to media including floor and roof graphics, window films and banners, used for retail advertisements in a large shopping mall space. Generally speaking, the main purpose of retail advertising is to entice consumers into visiting a store or purchasing a product that is in relative proximity to where they saw the advert. Retail advertising differs from something like the use of billboards mainly because of its immediacy.

While static adverts such as billboards can be an effective way to capitalise on an area of high traffic, the of people reached is limited to that specific location.

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Vehicle advertising avoids this, and instead presents an on-the-go advertisement in the form of a printed graphic either placed on the side of the vehicle in question, or as a vinyl wrap covering its body. This is an effective and popular type of outdoor advertising due to the increased exposure it offers.

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The vehicle in question often a taxi, bus, or van is constantly on the move, and so the advert is able to reach people in a much wider catchment area. This increases brand awareness on a much larger scale, and can provide a valuable source of exposure to national businesses, or those with multiple locations. Vehicle advertising can also be an effective means of reinforcing the presence of a business in a given area, if a fleet of vehicles with the same branding is seen regularly.

Vehicle advertising can apply to any of specific vehicles, but these are usually produced by graphic printing firms in the following formats. Truck and fleet liveries : companies with their own fleet of trucks or vehicles can have vinyl wrap liveries applied to the body of the vehicles displaying their branding, or advertising a product or promotion.

Taxi wraps: taxi fleets also offer an opportunity for outdoor advertising, and will sometimes allow advertisers to use their vehicles as advertising space for vinyl wrap branding. Bus adverts: buses also offer their large surface areas up for advertising, with specific panels dedicated to printed advertisements. The main intention of a vehicle advertisement is usually to increase brand awareness, but it can also work as an integrated part of a specific campaign.

Fleet liveries on taxis or vans are a good way of increasing the presence of a brand, particularly if that brand works with delivery or goods shipment. This can give the impression that the business advertised is in fact more prolific than they necessarily are, which can serve to increase and maintain a positive brand image. At any given moment there will be multiple construction sites in operation in both urban and rural areas.

The necessity for protective barriers — such as hoardings and scaffold covers — offers more than just a way of keeping the public and workmen safe, and presents a unique opportunity for outdoor advertising. Alternatively, they can promote other local businesses who rent the available spaces. There is something of a balancing act to strike with construction advertising, as local councils and authorities will often dictate the kinds of adverts that can and cannot be used.

For instance, here are a of rules and regulations for construction hoarding graphics that determine whether the des will be accepted. There are a of spaces and ways that advertising can take place on a construction site, and they are some of the most visible and flexible types of outdoor advertising available. Examples include:. Hoarding graphics: The protective hoarding around a construction site presents a fantastic opportunity for outdoor advertising, and graphic printing onto vinyl can be used for a long-lasting and high-impact advert. Scaffold wraps: Modern wide-format printing technology allows graphics to be printed directly onto the protective meshes that surround building scaffolds, turning them into eye-catching OOH opportunities.

Building wraps : For larger projects with extensive scaffolding or structural support, building wraps can be printed that cover the entire structure, providing a visual facade that can also serve as a form of outdoor advertising. As a result of the more tightly regulated nature of construction advertising, these forms of OOH are often used to specifically promote the project taking place; for instance, they might preview the look of the finished project, or provide information as to what the construction project is actually for.

Similarly, simple brand advertisements are also used to promote the construction or contracting firms involved. Because of this, construction adverts need to take into the local environment, and how they can visually assimilate in an aesthetically pleasing way. Looking for some advice? Here then are some of the most valuable types of outdoor advertising: 1. Billboard advertising Billboard advertising Lookin for an outdoors type one of, if not the most recognisable mediums synonymous with OOHM.

This is a fairly broad description, and as such, the types of billboards available include: Static billboards: Such as the ones typically seen on a roide Mobile billboards: These are transported on the back of a vehicle such as a car or bicycle; Digital billboards: LED screens that allow digitally animated advertisements to be displayed.

Primary purposes: Billboards usually form one element of an integrated advertising campaign, and their bold and instantly recognisable format suits campaigns with a strong, simple message. Some of the most common and recognisable types of point of sale advertising Lookin for an outdoors type Adverts above containers : A simple visual poster or aid situated above a basket, cooler, or other container full of the promoted product; Branded display stands: Printed and branded display stands, made of materials ranging from cardboard to fully printed perspex.

Retail advertising Another immensely popular and successful form of OOHM, retail advertising takes place specifically in or around retail environments, such as stores and shopping centres. Types of retail advertising Retail advertising takes many forms, and can be applied on many scales, making it a viable option for businesses of all sizes and budgets.

Some of the most effective and prominent types of retail advertising include: Lift graphics: T hese are printed to vinyl and adhered to the surface of lift doors, allowing for creative and memorable two-part visual des Floor graphics: Floor graphics are adhered to the floor of a retail environment, allowing marketers to creatively provide an immersive advertising environment; Mall media: Refers to media including floor and roof graphics, window films and banners, used for retail advertisements in a large shopping mall space.

Primary purpose: Generally speaking, the Lookin for an outdoors type purpose of retail advertising is to entice consumers into visiting a store or purchasing a product that is in relative proximity to where they saw the advert. Vehicle advertising While static adverts such as billboards can be an effective way to capitalise on an area of high traffic, the of people reached is limited to that specific location.

Types of vehicle advertising: Vehicle advertising can apply to any of specific vehicles, but these are usually produced by graphic printing firms in the following formats. Truck and fleet liveries : companies with their own fleet of trucks or vehicles can have vinyl wrap liveries applied to the body of the vehicles displaying their branding, or advertising a product or promotion; Taxi wraps: taxi fleets also offer an opportunity for outdoor advertising, and will sometimes allow advertisers to use their vehicles as advertising space for vinyl wrap branding; Bus adverts: buses also offer their large surface areas up for advertising, with specific panels dedicated to printed advertisements.

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Primary purpose: The main intention of a vehicle advertisement is usually to increase brand awareness, but it can also work as an integrated part of a specific campaign. Construction advertising At any given moment there will be multiple construction sites in operation in both urban and rural areas. Types of construction advertising: There are a of spaces and ways that advertising can take place on a construction site, and they are some of the most visible and flexible types of outdoor advertising available. Examples include: Hoarding graphics: The protective hoarding around a construction site presents a fantastic opportunity for outdoor advertising, and graphic printing onto vinyl can be used for a long-lasting and high-impact advert.

Scaffold wraps: Modern wide-format printing technology allows graphics to be printed directly onto the protective meshes that surround building scaffolds, turning them into eye-catching OOH opportunities; Building wraps : For larger projects with extensive scaffolding or structural support, building wraps can be printed that cover the entire structure, providing a visual facade that can also serve as a form of outdoor advertising.

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Primary purpose: As a result of the more tightly regulated nature of construction advertising, these forms of OOH are often used to specifically promote the project taking place; for instance, they might preview the look of the finished project, or provide information as to what the construction project is actually for.

Close Looking for more advice or a quote? phone and we'll give you a call back. Nigel Webster Managing Director. Connect with me. Interesting read? Feel free to share this article! Facebook Twitter Linkedin.

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