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As the data breach of the adultery website, AshleyMadison. Hackers alleged late Tuesday that they had dumped details and log-in information of around 32 million users of the website, revealing millions of street addresses, addresses, phone s and credit-card details. Nobody said it was easy.

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Americans now spend an average of an hour a day on smartphones according to Experianwhile Brits are passing more time with their mobile devices than their partners, a study by British cell service 02 discovered. In the U.

Our palms are increasingly glued to iPhones and Androids -- we use our phones to surf the web, watch videos and read.

Now more and more users are turning to apps to find a date. One of the most widely known free dating apps, Grindris used by over six million gay, bisexual, and bi-curious men in countries. It offers "location-based social networking" which lets users search for nearby users and chat with them. Some dismiss Grindr and its heterosexual counterpart, Blendras mere hook up apps, but the decision on how to use these platforms is entirely in the hands of the user. Who knows where you might find love? Indeed, dating apps are now providing increasingly specific matches: Just Salad, a New York city restaurant, has launched an app which pairs potential lovers based on salad preferences.

It's only a matter of time before the Internet's most parochial dating sites -- think Equestrian CupidGluten-Free Singlesand Sea Captain Date -- find themselves in mobile incarnations.

Executive summary

This web-turned-iPhone app organizes group dates for users. With investment from Y Combinator, it removes the pain point of planning a date and the awkwardness of first-time one-on-one meetings. Tinder works because it takes rejection off the table, and taps into a distinctly millennial activity — texting.

OkCupid uses algorithms to match users with those of similar interests. OkCupid has around 30 million total users, with over 1 million unique users logging in every day.

Its mobile interface lets users browse profiles and send messages, while its personalized services match users interested in the same type of relationship. Follow me on Twitter natrobe. I'm an associate editor at Forbes covering media and entertainment, with a focus on the movie business.

For the magazine, I've written cover stories on Kim Kardashian's …. For the magazine, I've written cover stories on Kim Kardashian's mobile universe and China's Hollywood ambitions, plus features on companies from White Castle to Paddle8. Online, I tally the world's highest-paid actors to models, authors and rapperskeeping tabs on the glitz and glamour of the Hollywood hustle. I first ed Forbes as an intern incovering startups and entrepreneurship.

Follow me on Twitter or get in touch: nrobehmed at forbes dot com. You can send me a secure tip at forbes.

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